Is Synthetic Turf a Viable Business?
Synthetic turf first became known as an alternative to natural grass back in the 1960’s when the Houston Astro’s first installed artificial turf as their playing surface. This is where the term Astro Turf originated. Since then, artificial turf has gone through many cycles and improved dramatically with each life cycle.
Today’s synthetic turf offers a look and feel that is indistinguishable from natural grass and offers many advantages. Artificial turf is offered in a wide variety of colors and pile heights. You can also choose from many different densities;high density for a softer lawn, lower density for beautification projects.
Is synthetic turf a real business opportunity for me and my business? Yes!
Is synthetic turf only a drought solution?
Synthetic turf is a proven landscape solution in all regions, not only those affected by a drought. For example, Florida and Texas both see significant rains and are the second and third biggest markets for synthetic turf. California is currently the largest market with over 50 million square feet of synthetic turf being installed each year. The California market is expected to witness substantial growth over the coming years. California water restrictions have certainly played to some of the benefits that artificial turf features. With growing popularity, people are recognizing the savings from reduced watering and embracing the positive environmental impact. The many synthetic turf blends available today make it a desirable choice for a large variety of applications. Synthetic turf is no longer just a drought solution, it is a lifestyle choice.
Is synthetic turf right for my current business?
Yes! Your customers and prospects are asking for and about it. With IST as your partner, you will be offering a valuable solution that the market is demanding..